Idea Norbert Schoerner Prada Archive 2nd Ed

A formal exercise in making a book as true to Schoerner’s seminal campaigns as his photographs were to the DNA of the Prada brand. Art directed and designed by Jonny Lu Studio with a unique fold / hole punched format, Angela Lindvall’s face on the cover, the absence of text... form and function become inseparable. It is the book of Norbert Schoerner’s Prada. Its presence explains itself.

Norbert Schoerner PRADA ARCHIVE 2nd Edition 1998-2002

Designer by Jonny Lu Studio

Published by IDEA. 978-1-7395918-4-7

Softback with archival-box greyboard covers. 4 punched holes through the whole book.
29.7 x 22cm. 178 pages

Second edition of 1500